Natural Beauty & Wellness
for the World

Our Story

BWX is a vertically integrated House of Natural Brands at the forefront of the global natural beauty and wellness movement. We exist to accelerate the natural revolution, with our vision to create amazing products and experiences that make people feel better about themselves and their natural choices.

Operating from two global offices in Melbourne, Australia and California, USA, our portfolio of market leading brands span multiple personal care categories and are currently sold throughout ANZ, Asia, Americas, and EMEA.

We build meaningful, authentic brands anchored in efficacious natural ingredients, which are advocated by our consumers. Our people are our greatest asset, experts in their fields committed to transforming decades of ingrained beauty industry norms.

We make choices that enhance our environmental sustainability, partnering with industry bodies and giving back to causes relating to the environment, social responsibility and projects that empower women. We believe everything we need to nourish our bodies can be found in nature and that natural brands must be the future.