We’re transforming the
beauty landscape, naturally.

Our Story

BWX is a leading wellness business – a House of Natural Brands at the forefront of the global natural beauty movement. We exist to accelerate the natural revolution, with our vision to create amazing products and experiences that make people feel better about themselves and their natural choices.

Our five market-leading brands span six personal care categories, led from our two global offices in
Melbourne, Australia and California, USA. Our leading natural brands are sold throughout Australia, USA, Canada, and the UK, and we’re strategically expanding into a curated list of priority international markets, including China.

We build meaningful, authentic brands anchored in efficacious natural ingredients, which are advocated by our consumers. Our people are our greatest asset, experts in their fields committed to transforming decades of ingrained beauty industry norms.

We make choices that enhance our environmental sustainability, partnering with industry bodies and giving back to causes relating to the environment, social responsibility and projects that empower women. We believe everything we need to nourish our bodies can be found in nature and that natural brands must be the future.