Our Story

BWX is a global, natural beauty company with a portfolio of leading natural brands in Australia, USA, Canada, UK, China, and select other international markets.

Founded and headquartered in Victoria, Australia; our expertise in innovation, product development, manufacturing and marketing natural products makes us unique in the beauty industry.

Our goal at BWX is to make natural beauty the only choice for people wanting to live a healthy, balanced life, free from unnecessary toxins.

We believe everything we need to nourish, rejuvenate and enhance our bodies can be found in nature and our goal is to give people all over the planet a choice for natural personal care without compromising on performance.

We want to use our business to inspire the advancement of plant and mineral based science without causing unnecessary harm to the planet.

We say NO to testing our products on animals, not because it suits our brands commercial goals, but because it is core to our belief system.

BWX is a business with purpose and believes in giving. We are actively involved in giving back to causes relating to the environment, social responsibility and projects that empower women.

Our goal at BWX is to make natural beauty the only choice for people wanting to live a healthy, balanced life, free from unnecessary toxins.

Our Brands

It’s what we leave out that makes us special. Sukin defines natural and has grown to become the #1 natural skincare brand in Australian Pharmacy. Visit site Natural Beauty Precisely. Using the power of Fruit Stem Cell Science®, our signature innovation in every product. #1 facial skincare brands in US natural channel. Visit site An Australian Sensory Experience. Born with the desire to create a holistic spa experience that restores and rejuvenates the entire being. Visit site Multi-purpose natural cosmetics that leave the skin in a better condition. #1 cosmetics brand in US natural channel. Visit site The Home of Toxin-Free Shopping. Number #1 natural personal care and lifestyle B2C platform
in Australia.
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Our Board

Mr David Fenlon Group CEO and Managing Director Mr David Fenlon joined the BWX board in April 2018 and was appointed Group CEO and Managing Director in July 2019. Mr Fenlon has over 30 years of experience in the FMCG and consumer sectors, most recently serving as the Managing Director for Australia and New Zealand at Blackmores (ASX: BKL).

Prior to Blackmores, Mr Fenlon has worked in several other retail brands both in Australia and offshore, with a strong focus on strategic planning and business transformation. Mr Fenlon has held key positions in Tesco throughout Europe and Safeway in the UK. Mr Fenlon was a member of the board of Directors for the Special Olympics from May 2017 until June 2019, a non-Executive Director for the PAS group from June 2013 to June 2016 anda Director for the Quest for Life Foundation.
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Ian Campbell Chairman Independent Non-Executive Director Mr Ian Campbell joined the BWX board in 2015 and was appointed Chairman in September 2018. Mr Campbell is a highly experienced company executive whose career started as a computer programmer and quickly moved into middle then senior management in a variety of operational roles in manufacturing and sales and marketing.

Mr Campbell joined Olex Cables as Group General Manager and then as Managing Director of the Pacific Dunlop Cables Group until 1998.

In 1998 Mr Campbell joined ASX-200 listed GUD Holdings Ltd as its Managing Director and CEO until his retirement in mid-2013. GUD managed a stable of consumer, trade and industrial businesses. It was a diverse portfolio of branded manufactured or sourced products selling to the retail, trade wholesale and B-to-B sectors. Companies in the GUD stable during his tenure were Sunbeam appliances, Oates cleaning, Victa Lawncare (divested in 2007), Davey Water Products, Lock Focus, Ryco and Wesfil automotive, and Dexion storage solutions.

Mr Campbell has been a non-executive director of Mirrabooka Investments Ltd since 2007. He was formerly a national councillor and Victorian Vice-President of the Australian Industry Group.

Mr Campbell has had no other listed company directorships in the last three years.
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Mr Denis Shelley Independent Non-Executive Director Mr Denis Shelley joined the BWX board in April 2013, serving as Chairman until September 2018. Mr Shelley is an experienced marketer, senior executive and CEO with more than 30 years’ experience across a number of leading multinational companies including Sterling Winthrop, Reckitt & Colman and a 14-year international CEO career with Sara Lee Corporation (1992-2006).

Mr Shelley has a broad industry background in FMCG, direct selling, intimate apparel and manufacturing operations. Mr Shelley has experience in managing and building a broad range of consumer brands spanning pharmaceuticals, health and beauty, personal-care, intimate apparel and household products. Positions held include various brand management and marketing director roles such as Group Marketing Director Reckitt & Colman South Africa, CEO Sara Lee South Africa, CEO Sara Lee Household & Body Care Australia and President of Nutrimetics Australia.

Additionally, Mr Shelley also held the position of Group Chairman of Sara Lee Australia (1996- 2006) and as a result brings considerable corporate governance experience to BWX. He holds a Bachelor of Psychology and a Bachelor of Education and is a qualified teacher.

Mr Shelley has had no other listed company directorships in the last three years.
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Fiona Bennett Independent Non-Executive Director Ms Fiona Bennett joined the BWX board in December 2018 and was appointed Chair of the Audit & Risk Committee in March 2019. Ms Bennett is an experienced non-executive director and her other current listed company directorships s include Select Harvests Limited (since July 2017) and Hills Limited (since May 2010). She is also Chairman of the Victorian Legal Services Board.

Ms Bennett is a Chartered Accountant with extensive experience in business and financial management, corporate governance, risk management and audit. She has previously held senior executive roles at BHP Limited and Coles Limited and has been Chief Financial Officer at several organisations in the health sector.

Ms Bennett’s former listed company directorship in the last three years was Beach Energy Limited (retired November 2017).
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Jodie Leonard Independent Non-Executive Director Ms Jodie Leonard joined the BWX board in December 2018 and was appointed Chair of the People & Culture Committee in March 2019. Ms Leonard is an experienced non-executive director and her other current listed company directorship is Flexigroup Limited (since December 2016). She is also a Non-Executive Director of RACV Limited (since June 2017). And was formally a Director of Beyond bank Australia, Kinetic Superannuation, Racing Victoria and Tourism North East.

Ms Leonard has over 25 years of global experience in corporate strategy, marketing and digital disruption, including senior positions in strategic marketing and corporate strategy in ASX, NYSE and FTSE listed companies. Her experience spans a range of industries including media, financial services, consumer goods, telecommunications, travel, tourism and professional services and has worked on world leading brands including Unilever, Colgate Palmolive, General Electric and British Airways.

Ms Leonard has had no other listed company directorships in the last three years.
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Rod Walker Independent Non-Executive Director Mr. Rod Walker joined the BWX board in October 2019. Mr. Walker has broad executive and board experience in a number of industry sectors including retail, employment, training and workforce solutions and technology. He is currently Chairman of Carpet Court Australia, Mediagalaxy Australia and Lakeba Group. Past Directorships have been Chairman of Godfrey’s Ltd, The PAS Group, Witchery Fashions, Angus Knight Group and a Non-Executive Director of Rebel Sport. His areas of expertise are in mergers and acquisitions, brand development, organisational efficiency and private equity. Read more

Our Journey

Key Dates & Events

Shareholder Calendar Annual General Meeting - Thursday 21 November 2019 Half-Year Financial Results Release – Friday 21 February 2020 Full-Year Financial Results Release – Friday 21 August 2020
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Contact Us

Australia BWX Corporate Office
2 Darby Way,
Dandenong South VIC 3175
PH: +613 8785 6300
UK BWX Brands UK Ltd
Business Box
3 Oswin Road, Leicester
LE3, 1HR, UK
1470 Cader Lane,
Petaluma, CA 94954
Share Registry Link Market Services Limited
Locked Bag A14
Sydney South NSW 1235 Australia
PH: +61 1300 554 474 W: linkmarketservices.com.au
INVESTOR RELATIONS Domestique Consulting

Courtney Howe +61 404 310 364
Jon Snowball +61 477 946 068


For careers information, please contact bwxpeople@bwxltd.com or check out our LinkedIn.